Where Strategy Meets Storytelling.
Every project here started with a problem and ended with results that speak for themselves. Here are a few examples of what we’ve done with a few of our amazing clients.
TRUSTED BY SOME OF THE BIGGEST BRANDS IN THE WORLD
Coca Cola Company
Commercial Production, Talent Acquisition
McDonald's x DaVonta Smith
Art Direction, Content Creation, Production
Under Armour x Wawa
Commercial Production, Talent Acquisition
Jordan x Howard University
Art Direction, Campaign Curation
Bobby Brown Every Little Step
Art Direction, Creative Direction, Social Media
DC United
Content Curation, Social Media
Public Welfare Foundation
Content Curation, Production, Social Media
Origins of Hip Hop
Art Direction, Creative Direction, Social Media
Congressional Black Caucus
Art Direction, Creative Direction, Social Media
Broccoli City Con
Art Direction, Content Curation
AARP
Content Curation, Production, Talent Acquisition
DELOITTE
Art Direction, Content Curation, Production
CIAA
Art Direction, Content Curation, Production
CASE STUDY
Overview
Under Armour is one of the world’s leading performance footwear and apparel brands, with Bryce Harper serving as one of its most high-profile long-term signature athletes. As a multi-year Under Armour signee, Harper has built one of the most recognizable PE (player exclusive) cleat series in professional baseball, consistently pushing the boundaries of on-field footwear design.
Wawa is the beloved Mid-Atlantic convenience chain and cultural institution with a fiercely loyal fan base across Pennsylvania, New Jersey, Delaware, and beyond. Harper’s authentic, well-known love for Wawa hoagies made a collaboration between the two brands feel less like a marketing play and more like a genuine cultural moment.
InDemand Creative was brought in to support the launch of the “Gottahava Harper” limited edition cleat and headband collection, which debuted during Wawa’s annual HoagieFest and coincided with MLB All-Star, amplifying the campaign’s reach across local Philadelphia culture and a national sports audience simultaneously.
Services
The Challenge
Launching a limited edition, hyper-local collaboration during one of baseball’s biggest national moments requires precision. The campaign had to land authentically with Philadelphia’s fiercely loyal fan base, while simultaneously generating national buzz during MLB All-Star, across two very different audience sets with different expectations and cultural touch points.
InDemand’s challenge was to support production, cast the right surrounding talent, curate a social media presence that matched the energy of the collaboration, and capture content in real time that could travel far beyond the initial launch window, keeping the “Gottahava Harper” story alive long after HoagieFest ended.
Under Armour x Wawa
Results
The campaign generated significant earned media attention nationally, with coverage spanning sports, sneaker, and culture publications, cementing the “Gottahava Harper” cleats as one of the most talked-about limited edition drops of the MLB season and one of the most recognized local-focused brand partnerships in Phillies history.
SELLING P.E. MLB CLEAT
MILLION IMPRESSIONS
INCREASE IN REGIONAL SALES
